Event management platform deployment & integration
Event management platform deployment & integration

BUSINESS CASE

The client has several worldwide known annual events around the globe with 8000 attendees and 200 speakers. The event management solution used previously was created by various freelancers over the years.

By 2017, the solution had reached its limits and a holistic re-engineering of the operational chain was needed.

We embraced the project and leveraged our 10 years of event management experience to redesign the core business workflow, craft the book of specifications and even model some of the custom hardware needed for the registration process.

Event management platform deployment & integration
Event management platform deployment & integration

PROJECT GOALS

  • Simplify the event management information system
  • Go “paperless” using a mobile app for the attendees
  • Offer contextual just-in-time information to the on-site operation team
  • Reduce on-site registration line
Event management platform deployment & integration

SCOPE

Based on the initial analysis, the existing applications that formed the solution were deeply anchored in many aspects of the organization. A simple event management solution available on the market was not enough. A holistic approach of the information system was required.

REQUIREMENTS

The initial analysis proved that the solution needed to cover the following operational requirements:

  • Attendees on-boarding and vetting process
  • Sponsors on-boarding and multi sponsor attendee’s registration
  • Speaker and agenda supervision
  • Meetings scheduler and personal agenda management
  • Venue, Hotel room and Flight ticket management
  • Attendees tickets and Sponsor package payment facilities
  • Tablet application for event operations team
  • Mobile application for attendees for agenda, Q&A with speakers during sessions and messaging
  • Invoicing & Financial reconciliation
  • Transactional and Marketing emails
  • Privacy Standards – GDPR / PCI DSS / Privacy Shield (EU & Swiss)

Event management platform deployment & integration
Event management platform deployment & integration

PROJECT HIGHLIGHTS

Duration

  • Overall project solution – 19 months
  • Event management - 5 months
  • Financial solution integration – 2 months
  • Mobile application – 5 months
  • iPad application – 5 months
  • Creation of synchronization tools to move data between the CRM and the event management solution – 3 weeks
  • Integration with email platform – 1 month
  • Integration with travel aggregator – 3 weeks
  • Integration with hotel booking engine compatible with our partners – 1 month

Technologies

  • Microsoft Server 2016
  • Microsoft CRM on-premises
  • Microsoft SQL Server
  • Microsoft Azure – app service, azure functions, batch, service bus
  • Custom low latency storage and in-memory solution design based on 3D XPoint to reduce latency
  • NFC enabled badges
  • Event Management Solution
  • Language: Swift, .net, Angular

Key numbers

  • 50 % Reduction of queue line using self-serve check-in stations
  • 99.9% UPTIME
  • 30% Increased of upsell – sponsorship package, travel and accommodations
  • Reduction of manpower needed to run the operation and back office administration

Event management platform deployment & integration
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